It’s hard to make money by selling new Nissans on top of your regular dealer pay. Nissan customers just like more foreign car buyers are educated buyers and pretty much know what they want and how much they are going to pay before they enter in the dealership. Nissan has an award of excellence program called Owner First which pays sales consultants based on selling minimum of 6 cars each month, meet NSSI survey minimum of 6, and having a 3 month rolling average score of 933. It’s hard to meet these requirements each month and just recently Nissan raised the requirements yet again to selling a minimum of 8 cars and having a rolling average score of 938.
Nissan doesn’t start paying the sales consultants until they met their requirements above. Some manufactures will pay their sales consultants extra money on top of their regular dealer pay without having a minimal numbers of cars sold like Kia Hyundai and GM.
The Nissan survey is by far one of the biggest jokes. We cannot coach on the survey but every other manufacture allows it. If you are caught coaching on the survey and the customer indicates it on the survey, Nissan throws a fit at that particular dealership. Why should the sales consultant be penalized on the survey for what happens in finance, variety of inventory, appearance of facility, when it’s something that I have no control over? This is I think one of the main reasons why you do not see that many Nissan sales consultants staying with Nissan for a long period of time. It was one of the reasons why I left. A couple of weeks after I left Nissan, I received a survey in my email about my experience working with Nissan. I did take the time to fill out it and how I think Nissan could improve and keep their sales consultants happy. But I see after that they raised the bar yet again and never took my suggestions.
