Overview:
Careers to Smile About
At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day.
At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.
Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.
Responsibilities:
The Opportunity
The Consumer and Revenue Management Digital Deployment Lead – LATAM plays a pivotal role in accelerating the digital transformation agenda across the Latin American region, with a specific focus on enabling and scaling digital capabilities within the Marketing and Revenue Management (RM) functions. This role is responsible for translating global digital strategies into actionable, market-relevant deployment plans that drive business growth, operational efficiency, and consumer engagement. Its main objectives are:
- The position serves as the strategic, trusted advisor and integrator between global digital transformation teams, regional business functional leads, and local market stakeholders, ensuring that digital tools, platforms, and processes are effectively implemented, adopted, and optimized across diverse markets. The role requires a deep understanding of the digital ecosystem, including MarTech, AdTech, data platforms, and commercial analytics, as well as the ability to manage complex change initiatives in a culturally diverse and dynamic environment.
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Leverage deep understanding of local market strategy & dynamics, customer behavior, regulatory environment, and cultural nuances to ensure that global strategies are appropriate and effective in local settings, transferring knowledge and share best practices between global and local teams, ensuring that both sides are well-informed about each other’s capabilities, challenges and expectations. Act as a regional COE to ensure standardization across the region to leverage global capabilities.
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Support the Global to Local deployment for non-anchor markets as needed. Identify local challenges, insights giving feedback and coach global and local teams to ensure that local needs are well-represented in global decision-making processes. Ensure standardization across the region to leverage global capabilities by local teams understanding and following global processes and best practices, adapting them to regional ways of working. This role has a set of particular challenges navigating a complex multi-disciplinary structure between functions at all levels, ensuring alignment and seamless end to end connection to drive digital and business transformation.
Your Impact
As Consumer & Revenue Management Digital Deployment Lead your scope would consist of:
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Co-design the strategic digital transformation initiatives as an extension of the Global Transformation Leads teams and business functions for H2/H3, bringing Regional expertise as well as define necessary adjustments to ensure their relevance and impact in the region, understanding digital landscape, challenges and opportunities. Drive pilots and proofs of concepts execution across the region to foster digital transformation.
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Regional Digital Deployment Leadership Design, lead, and manage the end-to-end deployment of digital capabilities across LATAM markets, ensuring alignment with global digital transformation strategies and local business priorities. Translate global digital blueprints into actionable regional roadmaps, tailored to the maturity, infrastructure, and consumer behavior of each market.
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The Digital Deployment Lead will also be accountable for governance, performance tracking, and continuous improvement of digital initiatives, ensuring that deployments deliver measurable impact on key business outcomes such as brand equity, consumer acquisition, pricing effectiveness, and revenue growth. As a senior leader, this role will champion a digital-first mindset, foster cross-functional collaboration, and build digital capabilities across the region to future-proof the organization’s commercial operations.
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Enablement of Digital Marketing & Revenue Management Functions Drive the implementation and adoption of digital tools and platforms that enhance Marketing (e.g., CRM, DMP/CDP, personalization engines, media optimization) and Revenue Management (e.g., pricing analytics, trade promotion optimization, demand forecasting). Ensure seamless integration of digital solutions into existing business processes and systems.
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Cross-Functional & Cross-Market Orchestration Act as the central point of coordination between global digital transformation teams, regional commercial leaders, digital products & applications, data teams, and local market stakeholders. Facilitate alignment, resource allocation, and prioritization across functions and geographies to ensure timely and effective deployments.
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Innovation & Market Sensing Stay abreast of emerging digital trends, technologies, and consumer behaviors in LATAM to inform future deployments and innovation opportunities. Act as a thought leader and advocate for digital innovation within the regional leadership team, providing analytical and “out of the box” thinking to identify new opportunities to innovate and connect digital transformation portfolio initiatives to foster a unified PEPSICO digital ecosystem.
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Understands Global and Sector/Local functional and Transformation strategic priorities, acting as the principal technology advisor to the Business and a champion for leading and driving digital transformation.
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Ensure that global strategies are appropriate and effective in local settings, transferring knowledge and share best practices between global and local teams, ensuring that both sides are well-informed about each other’s capabilities, challenges and expectations.
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Influences and collaborates with global/sector teams to ensure high quality support and prioritization of changes needed for legal / customer / local market requirements, and successful integration with local solutions.
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Tracks and measures value against business and digital solution performance KPI’s to ensure successful sustain of initiatives while fostering a culture of continuous improvement in partnership with key business and transformation stakeholders.
Qualifications:
Who Are We Looking For?
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Bachelor’s Degree in Digital Transformation, Information Technology, Computer Science, Computer Engineering.
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10+ years experience in roles of increasing scope and responsibility including Digital Transformation, Program Management, Business Relationship Management, Business Analysis, Deployment Leadership and/or Deployment Strategy development, CPG experience preferred.
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10+ years of experience on projects delivery planning and execution.
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Advanced Digital Capability Expertise Deep hands-on experience with MarTech ecosystems, including platforms such as Salesforce Marketing Cloud, Adobe Experience Cloud, Oracle Eloqua, or similar.
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Strong understanding of Data Management Platforms (DMP) and Customer Data Platforms (CDP) for audience segmentation, targeting, and personalization.
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Familiarity with Digital Content Platforms (DCP) and Product Information Management (PIM) systems to support omnichannel content delivery and product data governance.
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Marketing Automation & Personalization Proven experience deploying and optimizing marketing automation workflows, including lead nurturing, campaign orchestration, and real-time personalization.
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Revenue Growth & Commercial Analytics Tools Strong command of Pricing Analytics, Trade Promotion Management (TPM), and Revenue Growth Management (RGM) platforms (e.g., SAP RGM, NielsenIQ, Anaplan, or similar). Experience using AI/ML-driven tools for price elasticity modeling, promo ROI analysis, and demand forecasting.
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Data-Driven Mindset & Analytical Proficiency Strong analytical skills with the ability to interpret complex datasets and translate insights into actionable strategies.
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Combination of strong business acumen, analytical skills and strategic capability.
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Demonstrated ability to effectively influence, manage relationships and communicate with all levels of the organization (for both business functions executives and technical teams).
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Transformational Leadership Proven ability to lead complex change initiatives, inspire cross-functional teams, and foster a culture of innovation and continuous improvement.
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Consumer-Centric & Data-Driven Mindset Deep empathy for consumer needs and behaviors, with a passion for delivering seamless, personalized, and value-driven digital experiences.
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Experience managing and coordinating multi-functional project teams (SME, business users, IT Developers, Testers, change management, etc.).
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Agile methodologies certification end experience (SAFe, Scrum Master, Kanban or equivalents).
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Experience coordinating on-site and off-shore project resources.
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Fast-learner, demonstrates the desire and ability to develop new technology skills, business knowledge, and customer service capability through training, experimentation, and self-study.
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Provides outstanding customer service skills to direct and indirect customers.
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Self-starter, proactive and ability to prioritize agendas.
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Proficient in written & spoken English and Spanish.
If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.
What can you expect from us:
- Opportunities to learn and develop every day through a wide range of programs.
- Internal digital platforms that promote self-learning.
- Development programs according to Leadership skills.
- Specialized training according to the role.
- Learning experiences with internal and external providers.
- We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.
- Financial wellness programs that will help you reach your goals in all stages of life.
- A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.
- And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.
We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.
PepsiCoMexicoThe Consumer and Revenue Management Digital Deployment Lead – LATAM plays a pivotal role in accelerating the digital transformation agenda across the Latin……19d