Role Purpose

The Product Line Associate (PLA) supports the Product Line Manager (PLM) and product team in executing product line strategies that drive sales growth and profitability. This role helps with product definition and positioning activities, gathers and analyzes market and customer inputs, and assists with actions that improve product line performance and long-term value. The PLA partners cross-functionally with Commercial, Technology, Manufacturing, Quality, and Production Planning teams to coordinate day-to-day product line needs and ensure timely follow-through.

Key Responsibilities

• Support the Product Line Manager (PLM) and product team with product life-cycle management activities (launch, sustaining, change control, and end-of-life support)
• Assist with short- and long-term business planning inputs, including consolidating data, preparing summaries, and tracking actions
• Collect competitive and market information and help maintain differentiated product positioning materials
• Interpret market demand signals and provide forecast and backlog inputs to support capacity and supply planning discussions
• Coordinate updates to product literature, presentations, and internal product documentation
• Support day-to-day product line activities across markets (pricing inputs, product availability questions, item setup support, and internal inquiries)
• Help develop value propositions with the commercial team and ensure messaging is consistent across channels
• Partner with supply chain and procurement contacts to support cost, service, and lead time initiatives (tracking and follow-up)
• Provide product training coordination and basic support to Customer Care; escalate complex issues to appropriate technical or product owners
• Assist in resolving product, quality, and service issues by documenting customer needs, coordinating cross-functional responses, and tracking corrective actions
• Identify opportunities to reduce complexity and costs by supporting data collection and analysis
• Prepare and distribute routine reports and key product line metrics for analysis; maintain dashboards and recurring updates

Experiences/Education - Required

Education:

Bachelor's Degree (required) – Engineering or Business (preferred)

Required Years and Area of Experience:

Minimum 2+ years of relevant experience (product line, marketing, engineering, manufacturing, supply chain, or commercial roles preferred). Internship or co-op experience may be considered.

Conversational English is a must

Experiences/Education - Desired

• Works effectively across functions; follows through on commitments and communicates status updates.
• Organizes work, manages multiple priorities, and performs well in a fast-paced environment with guidance.
• Strong analytical and SAP/Excel/Power BI, PowerPoint skills; comfortable working with basic financial and operational metrics.
• Strong attention to detail with solid organizational and documentation skills.
• Communicates clearly in written and verbal format; able to present routine updates to stakeholders.