Key Responsibilities

• Sales Strategy & Execution: Achieve or exceed annual sales targets for Grid Automation solutions, including protection relays, substation control systems, and communication networks.

• Business Development: Identify and develop new business opportunities and accounts, with a specific focus on expanding the footprint within CFE’s infrastructure projects.

• Consultative Selling: Engage with technical decision-makers to provide value-based solutions tailored to specific grid reliability, automation, and cybersecurity requirements.

• Client Relationship Management: Build and maintain long-term, high-trust relationships with key stakeholders at CFE, independent utilities, EPCs, and engineering firms.

• CRM Excellence: Utilize Salesforce as the primary tool for lead management, pipeline forecasting, opportunity tracking, and activity reporting to ensure data-driven sales management.

• Technical Coordination: Collaborate with pre-sales, engineering, and product teams to prepare competitive, high-quality proposals and ensure technical feasibility regarding CFE technical standards and specifications.

• Market Intelligence: Monitor regulatory shifts and infrastructure plans in the Mexican and Central American power sectors to adjust sales strategies accordingly.