About Webrunner

We live and breathe home improvement marketing. Since 2018, we have partnered with builders, remodelers, roofers, and more – helping contractors across USA and Canada turn clicks into real world projects.

Winning new business is tough, which is why we are the go-to, trusted agency. By going beyond cookie-cutter marketing, and digging deep into every client’s goals, we craft strategies that cut through the noise and connect with the right audience.

Our mission is simple: Help contractors unlock sustainable growth through impactful marketing.

Role Overview

As a Conversion Designer, you’re expected to manage your work independently, make strong design and conversion decisions, and help raise the quality of the department.

You’re not just executing tasks. You’re thinking critically about what each client needs, identifying opportunities to improve performance, and helping other designers sharpen their work. You’re trusted to take a design request from concept to completion with minimal oversight, while collaborating with other departments when needed.

This role is for someone who has developed strong judgment, works well independently, and can support junior designers without needing to formally manage the team.

Core Responsibilities

Independent Design Ownership

• Own landing page, popup, and campaign creative work from brief to final delivery.
• Translate client goals, campaign strategy, and audience needs into high-performing visual experiences.
• Make thoughtful decisions around layout, messaging hierarchy, trust-building elements, visual flow, and calls-to-action.
• Balance brand consistency with conversion-focused improvements.
• Proactively identify design, UX, or conversion issues that may be limiting account performance.

Conversion Strategy & Optimization

• Review landing pages and creative assets with a performance mindset.
• Recommend improvements based on conversion data, user experience, campaign context, and industry best practices.
• Collaborate with Paid Media Managers and Marketing Strategists to improve lead generation outcomes.
• Support testing ideas for landing pages, popups, creative variations, offers, or page structure.
• Help evolve internal best practices as tools, platforms, and AI capabilities change.

Technical & Platform Execution

• Build, troubleshoot, and optimize landing pages across approved platforms.
• Apply working knowledge of HTML, CSS, JavaScript, CMS tools, integrations, and domain/DNS-related setup when needed.
• Ensure pages are properly optimized for mobile, speed, usability, and campaign tracking requirements.
• Support more complex design builds or technical requests that require stronger judgment and experience.
• Use AI, automation, and modern design tools responsibly to improve production quality and efficiency.

Requirements:

• A proficiency in design software such as Adobe Creative Suite and knowledge of design principles and typography.
• An understanding of conversion optimization principles and experience in creating designs that drive user engagement and action.
• Digital marketing knowledge to analyze data and metrics to identify trends and optimize design strategies for improved conversion rates.
• A strong creative vision and ability to generate ideas while being receptive to feedback and collaboration.
• Exceptional written and verbal communication skills .
• A portfolio showcasing a diverse range of design projects, with an emphasis on digital marketing materials and examples of successful conversion-focused designs.
• Have a strong grasp of HTML, CSS, and JavaScript to optimize design and improve page functionality.

We Offer

• A remote working environment with flexible hours.
• A starting contract between $2,300 - $2,700 CAD/Month

HOW TO APPLY

Please submit your resume and a link to a brief video explaining why you are an ideal fit for our Conversion Designer.

Job Types: Full-time, Contract

Pay: $28,330.00 - $33,256.00 per hour

Application Question(s):

• Please share a link to a video that showcases why you would like to work with Webrunner!

Experience:

• Graphic Design: 3 years (Required)
• Digital Marketing: 3 years (Required)
• Copy Writing: 3 years (Required)
• A/B Testing: 3 years (Required)

Work Location: Remote