Meta Ads Specialist / Trafficker Digital
Paid Social Lead Generation | English Required | Guadalajara, Mexico

We are a U.S.-based digital marketing agency focused on helping contractors and home service businesses generate qualified leads through paid advertising, conversion-focused websites, CRM automations, and creative strategy.

We work with industries such as plumbing, HVAC, roofing, remodeling, construction, and landscaping. We are growing our in-house team in Guadalajara and are hiring an experienced Meta Ads Specialist / Trafficker Digital.

This is a paid advertising role. It is not an organic social media role.

Compensation

$30,000–$40,000 MXN/month depending on experience
Strong candidates with contractor, home-service, or U.S. agency experience may be considered at a higher range.

Location

Guadalajara, Jalisco
In-office position

English Requirement

Professional English is required. This person must be able to communicate with internal U.S. teams and, at times, explain campaign performance to clients in English.

Responsibilities

Manage paid Meta campaigns across Facebook and Instagram.

Build, launch, optimize, and scale lead generation campaigns.

Analyze performance using CPL, CPA, CTR, CPM, CPC, conversion rate, lead quality, booked appointments, and cost per booked opportunity.

Work with the creative team on ad angles, hooks, offers, videos, graphics, and testing plans.

Work with the CRO/web team to improve landing page performance.

Work with the CRM team to improve lead tracking, speed-to-lead, follow-up, and lead quality.

Identify why campaigns are underperforming and recommend clear solutions.

Prepare campaign updates and performance summaries for internal teams and clients.

Requirements

Minimum 4 years of hands-on Meta Ads experience.

Experience managing lead generation campaigns.

Strong understanding of Meta Ads Manager, campaign structure, audiences, placements, tracking, retargeting, creative testing, and budget optimization.

Professional English communication skills.

Comfortable being client-facing when needed.

Experience managing multiple accounts in an agency environment.

Strong analytical ability and attention to detail.

Must be able to work in-office in Guadalajara.

Preferred Experience

Experience running ads for contractors or home services, especially plumbers, HVAC companies, roofers, remodelers, construction companies, or landscapers.

Experience with landing pages, forms, CRMs, call tracking, and lead follow-up systems.

Experience improving lead quality, not just lowering cost per lead.

Experience presenting results to U.S.-based clients.

Job Type: Full-time

Pay: $28,000.00 - $32,000.00 per month

Application Question(s):

• Can you commute to our Guadalajara office on required days for a hybrid role?
• Describe one account you personally scaled. Give the starting numbers, the ending numbers, and the timeframe.
• Have you managed accounts with monthly ad spend above $50,000 MXN? If yes, what is the largest you have handled?
• How do you verify that conversion tracking is firing correctly?
• An account that was profitable suddenly drops in performance. What do you check first?
• Are you comfortable leading client facing calls in English? (Yes / No)

• How soon can you start, and do you have a notice period?
• What is the most Meta Ads accounts you have managed at the same time?
• Which Meta Ads campaign types have you personally run? (Search, Performance Max, Local Services Ads, Display, etc.)

Experience:

• Meta: 2 years (Required)

Language:

• Fluent English (Required)

Work Location: In person