Company Trends Spotlight: Delaware North

Each month, an average of 29 million people visit Glassdoor*. Have you ever wondered what they’re looking for? Or what companies they’re looking up? If you knew the answer, what would you do with that information? Here at Glassdoor, we think about that all the time, which is why we built Glassdoor Trends. This month, we’re taking a deeper look at one of October’s most popular companies, Delaware North, to provide some insights into why it might be at the top of the list.

Number one on the United States trends by location in October was Delaware North, one of the largest and most admired privately held hospitality companies in the world. With a 3.1 Glassdoor rating and a 71% CEO approval rating, Delaware North is an engaged Glassdoor employer who posts Company Updates, lists open job opportunities, has linked their social networks and boasts company videos. Why is Delaware North trending? While companies can trend on Glassdoor for many reasons, a quick Google search on Delaware North News and a few key initiatives pop up. First, Delaware North has moved to a new headquarters, announced key leadership changes and made a large donation to its school district. It’s also obvious Delaware North is hiring -- and rapidly. Delaware North has 98 open jobs listed on its Glassdoor profile, and the majority of its Company Updates revolve around virtual career fairs and diverse open positions ranging from accounting and finance professionals to culinary talent. Learn more about Glassdoor Company Trends Glassdoor Company Trends helps employers get a peek into what jobs and companies are most popular with job seekers. Updated monthly, Glassdoor Trends examines activity among thousands of jobs and companies, identifying notable or unexpected attention spikes of attention by job seekers. Weighted results ensure companies of all sizes and less common occupations are represented. Why does a company trend on Glassdoor? Companies can trend on Glassdoor for a variety of reasons, including:

• Workplace/employment news
• Product/service news
• Business News
• Awards
• Events

Note this is not an exhaustive list of reasons, but gives an idea as to some of the possible reasons that an employer may trend on Glassdoor. The best way to consider why a company may trend is to think about what catches a job seeker’s attention that in turn could causes them to research the company and/or its open jobs on Glassdoor. Up your employer brand If you’re an employer on Glassdoor who’s interested in upping your employer brand and drawing attention to why your company is a great place to work, it’s time to get serious about how candidates are viewing your brand on review sites like Glassdoor. Consider getting started with Glassdoor by claiming your Free Employer Account, updating your company profile, responding to reviews, promoting your profile and posting your open jobs. Competitive intelligence with Glassdoor Trends Want to learn more? Explore Glassdoor Trends, which can be filtered by location, industry or job title. Learn more about Glassdoor Job and Company Trends and see Trends FAQs (including a handful of best practices on what to do when your company appears on a trends list). *Google Analytics, Q3'15