Inside Glassdoor
FAQ: How to Use Your Glassdoor Profile to Your Advantage
Glassdoor Team
Glassdoor Team | Author & Career Expert at Glassdoor | Jun 13, 2016
In our recent webinar, Your Glassdoor Profile & How to Use It To Your Advantage, we talked about Glassdoor basics including how to engage your employees, respond to reviews and deal with organizational change on Glassdoor.
Here are some frequently asked questions we received during the webinar. You can also catch the full recording of the webinar here:
Employee engagement
Q: Do you have any advice for older companies with older employees and getting them engaged?
A: Our Employee Engagement Toolkit has everything you need to get your employees engaged and involved with Glassdoor, whether they’re Millennials or Baby Boomers.
Q: How do we turn our employees into brand ambassadors?
A: Check out these five employee engagement strategies from Best Places to Work winners.
Q: How can you boost engagement with Glassdoor and encourage employees to leave reviews?
A: Ninety-six percent of job seekers say they’re influenced by employee reviews, so it’s paramount your employees have an open dialogue on Glassdoor about how they really feel. Here is our best advice for how to encourage employees to leave more reviews on your profile in an authentic way.
Interview reviews
Q: How do we encourage new hires to leave interview reviews?
A: Great question! We encourage working this into your company’s onboarding. Take five minutes once employees get their new computer to let them express their honest feedback about their experience interviewing for your company, and explain to them how more feedback on Glassdoor will allow your organization to make smarter hiring and employee engagement decisions in the future.
Negative reviews
Q: Who is the best person at your organization to respond to negative reviews?
A: Check out this visual breakdown of who we think should respond to negative Glassdoor reviews, including your CEO and anyone in HR or Recruiting. We also suggest having department leaders address specific reviews in their department -- for example, if a review is left from a former employee who worked in your marketing department, having your CMO address their concerns (or positive comments!) is a nice touch.
Q: I have a leader at my company who believes responding to negative reviews on Glassdoor is just validating them and adding fuel to the fire. How do I make the case for why we actually should respond to these negative reviews?
A: 90% of Glassdoor users actually find the employer perspective
Check out this eBook about responding to reviews on Glassdoor!
Q: Something happened at our company (bad leadership, merger, acquisition, layoffs) that made our employees upset -- and rightfully so. They took to Glassdoor to air their frustrations, and the negative reviews have rolled in, even though we’ve taken steps internally to fix the problem and are doing much better. How do we stop the influx of negative reviews and let our employees know we are, actually, rectifying the problem?
A: That can be tough, and we understand what you’re going through. Here are our tips for responding to negative reviews on Glassdoor, including embracing reviews, sharing what makes you unique and getting executive support. In addition to responding and addressing employee concerns publicly on Glassdoor, we encourage companies to tackle the topic head-on internally. Communicate via email and at employee all-hands meetings that your employee’s feedback has been heard and outline the steps you’re taking to make a change.
Reviews
Q: What do you do if a review is completely untrue?
A: We’re sorry to hear that! Check out this Help Center article about reporting inappropriate content on Glassdoor.
Q: What is an example of a “good” company response to a review? Where do we even start?
A: While it depends on what exactly the review addresses, we do have a few guidelines we encourage all employers to follow when they respond to reviews. They include:
- Responding promptly
- Welcoming all feedback, both good and bad
- Addressing specific comments
- Amplifying the positive work you’re doing at your company
- Request more reviews to paint the most accurate picture of what it’s really like to work at your company
- Details on compensation packages
- Details on benefits packages
- Basic company information
- Details on what makes the company an attractive place to work
- Company mission, vision and values
Glassdoor Team
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