Glassdoor Employer Branding Summit Sneak Peek

If you haven't already heard, Glassdoor is hosting our first ever Employer Branding Summit, an exclusive HR and branding event, on Friday September 12, 2014. To share some insight into the event and the sessions, we sat down with some of the #GDSummit headliners to get their take on why the summit will help employers with Employer Branding: What Josh Bersin, Principal and Founder of Bersin by Deloitte, had to say about #GDSummit: Session Title: How Simply Irresistible Are You? Q: What will attendees learn in your session?

• The Simply Irresistible business model for 21st century employee engagement
• Introduce brand new research based on Glassdoor data
• Why and how your Glassdoor ratings directly predict your own business performance

1 on 1 exclusive with Bryan Chaney, IBM Session Title: 3 Secrets to Employer Brand Storytelling "When we surround ourselves with creative thinkers and communicators, we can't help but soak up some of that delicious brilliance. I plan to impersonate a sponge at #GDSummit." Q: Why are three things people will learn at your session at GDSummit?

• Why weaving mystery into your story leads to candidate engagement
• What you need as a storyteller, to lead the audience to draw their own conclusion
• How your brand can be the "Yoda to your talent's Luke Skywalker"

"I want people to understand why we say the things we say, and help them use that personally to tell a better story. A better story outside their walls of work, and a better story to inspire their own team." A conversation with Jennifer Powell from Deloitte: Session Title: Infinite Possibilities, Limited Budget: Optimizing Your Branding Resources "In this ignite session, we'll talk about collecting and leveraging your own data to build business cases and to stop wasting time and money on activities that aren't valued by your candidates." Q: What are three things attendees will learn about while attending your session?

• Building your own market research and telling the story of your candidate pool
• Enabling a data-driven approach to recruiting that will yield the greatest ROI
• Understand your candidates and their behavior to develop a successful branding strategy

"With so much focus being placed on the value of the employer brand and new solutions being delivered daily to enhance the brand, it can be overwhelming to know where to invest.  From one person 'teams' to teams of many, all struggle with too many opportunities and not enough resources to tackle them all.  How do you know what will work best for your organization?  What works for one organization may not necessarily work for another, so understanding your candidates and their behavior is the key to developing a successful branding strategy." A chat with Shannon Smedstad from CEB about the Glassdoor Employer Branding Summit: Session Title: Using Video to Tell Your Company's Stories "Video offers companies the opportunity to showcase what makes them unique through the voices of their people." Q: What will attendees and viewers at home learn from your session?

• How a well executed video-strategy can persuade top talent to work for you
• Step-by-step directions on what it takes to produce a compelling employer video
• Increase video views without breaking the bank

"When it comes to attracting qualified talent, organizations need to do more than just post jobs. To just 'be hiring' isn't enough - recruitment marketers must start to brand for influence versus mass appeal." How you can get involved To find out more about the Glassdoor Employer Branding Summit, register for the free live stream to watch it at home or in the office! We encourage recruiters, marketers and employer branding experts everywhere to take even an hour or two out of their day to tune in for the session of their choice. We'll see you at the summit!