Job Search & Hiring
How to Recruit Marketers
Glassdoor Team
Glassdoor Team | Author & Career Expert at Glassdoor | May 23, 2016
The people on your marketing team can make a big difference in your company’s level of recognition—and directly affect sales. But how do you attract candidates with the right mix of skills who can help take your company to the next level?
Marketing roles have become increasingly analytical and strategic as companies harness the myriad digital marketing techniques and tools to expand brand awareness. According to a 2015 study by McKinley Marketing Partners, 50% of marketing jobs required some aspect of digital marketing, 40% required some aspect of strategic thinking or analytic skills, and 28% required both digital and strategic marketing experience. “Digital marketing” is the 7th most popular job search term on Glassdoor for marketing-related roles. “Digital marketing manager” lands at number 9.
To recruit these analytical and strategic experts onto your team, you’ll want to consider the typical factors that attract candidates such as company mission, growth opportunities, culture and salary through the special lens of a marketing employee. Our new eBook, The Resourceful Recruiter’s Guide to Recruiting Marketers, looks at how marketers are different and gives you suggestions on how to attract them.
For example, the efforts of your company’s marketing department are highly visible, but outsiders don’t know how things get done on the inside. They may not know the systems you use or understand your resource constraints. And because they know marketing is a team sport, they’ll want to know how your marketing team works together. Download the book for specific tips, and learn one consideration that you may not have thought of before: your company’s target audience.
Because marketers are all about communication, you’ll want to make sure your brand message is communicated in the appropriate channels such as your careers website, job descriptions, social media, and of course, Glassdoor. In short, you must pay attention to your brand message when talking to brand experts: nearly 70% of Glassdoor users say they are more likely to apply to a job if an employer actively manages their employer brand (Glassdoor U.S. Site Survey, January 2016).
The best marketers are tech-savvy and may pay close attention to social media and employer reviews. The fact that nearly two-thirds (62%) of Glassdoor users agree their perception of a company improves after seeing an employer respond to a review (Glassdoor U.S. Site Survey, January 2016) means that responding to employee reviews on Glassdoor in an authentic voice is essential. Your company can never have enough reviews, and marketing candidates will be pleased to find reviews from other marketers.
For more actionable takeaways on attracting marketers, download the eBook today!
Glassdoor Team
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