Level up your employer branding with Glassdoor analytics

Glassdoor's analytics features empower employers like you to quickly identify strengths and weaknesses, increase brand awareness, and conduct competitive analysis. 

A few highlights: 

Let's dive into a few of the benefits of Glassdoor analytics and tips to help you get the most out of your partnership with Glassdoor.

Harness the power of Glassdoor

If you've ever wished you could read your employees' minds, Glassdoor offers the next best thing: Anonymous reviews from real employees sharing what they love about your company.

Glassdoor enables employees to speak to a company's strengths and weaknesses and allows employers to respond. Are employees suggesting the company culture needs work? Post a response through your employer account to show that you recognize their concerns and explain the steps you're taking to create a better workplace.

Employers can learn what's working and fix what's broken by encouraging employees to post authentic reviews on Glassdoor.

Uncover trends in your employee reviews

In addition to collecting and publishing reviews, Glassdoor puts that feedback to work, aggregating it in one place. Review Intelligence™, Glassdoor's sentiment analysis tool, automatically reads, categorizes, and analyzes reviews to get a pulse on how your employees feel about your company. It taps into the subjects employees choose to talk about and classifies their input as positive, negative, or neutral. 

Companies can filter that data by job function or location and use key quotes from new reviews to assess how policy changes are being received. Review Intelligence™ makes it easy for leaders to identify trends and patterns and use that information to shape their employer brand strategy. You also leverage export functionality to make analyzing and sharing these insights even easier.

Measure your employer brand awareness

Your stellar company with happy employees shouldn't be your best-kept secret. With Glassdoor, you can find out if candidates actually know how awesome your workplace is.

Glassdoor's Employer Branding Hub lets you see your impressions on Glassdoor and Indeed in one place. Plus, you can check out how your company compares to your competition - gaining vital insights into where you most efficiently focus your efforts to drive stronger brand awareness.

On Glassdoor, brand impressions are the number of times your brand was viewed on Glassdoor, which can be any content that represents or mentions your company's name. On Indeed, they're calculated as the total views to your Company Profile Page and the Jobs Page on your profile. 

In the Employer Branding Hub, you can see brand impressions over time, plus you can filter your impressions geographically or by platform, for five content categories: 

Benchmark against your competitors

Glassdoor helps you gauge how your company's employee reviews and interview feedback ratings stand against the competition. Compare your all-time ratings on Glassdoor and Indeed by category and opinion to the scores of any other company. (Yes, you can even find out how your business measures up against the honorees on Glassdoor's Best Places to Work list!) 

In addition, you can view and export competitor comparisons to assess where you stack up, improve your recruiting prospects, and easily share reporting.

Take the next step with Glassdoor analytics

The first step in unlocking your employer brand and recruiting insights is to sign up for a Free Employer Account. If you're ready to harness the full power of Glassdoor, upgrade to the Employer Branding Hub and unlock extra perks like Review Intelligence™ and competitive analysis. Combining data from Indeed and Glassdoor, the Employer Hub is a goldmine of information for employers, tracking, and sharing brand impressions and reviews in a single, intuitive platform.

 Check out our Guide to Glassdoor analytics for more tips for employer branding success.