They asked me about a Case Study specific to Old Del Paso products. They said there was no right or wrong answer, they just wanted to hear my thoughts. Old El Paso is a planned purchase, their barriers to purchasing the products, are top of mind awareness and ease of convenience. Old El Paso has high household penetration, although the frequency that users buy it is very low throughout the year. How do we go about increasing the frequency of purchases? Old El Paso is considered on the same level as pizza and pasta.
