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The optional take-home per John's email: "Wander is launching our first property in Europe – Wander Isle of Sky. Come up with a slide presentation (or another medium) that includes a content strategy and plan for launching Wander Isle of Sky across our existing channels and any new channel you’d like to test. Be as detailed and specific as possible about your plan and how you would execute. The KPIs for a successful launch are: 1) the number of people that opt into the launch landing page in the app (which hasn’t been built yet) and 2) maximizing booking conversions in the first 30 days post-launch. Feel free to download anything you need (images, brand assets, etc.) from our website. Then please record yourself presenting the strategy, and be as specific as possible in the execution."

Senior Content Marketing Manager

Interviewed at Wander

4.4★
Jan 30, 2023

The optional take-home per John's email: "Wander is launching our first property in Europe – Wander Isle of Sky. Come up with a slide presentation (or another medium) that includes a content strategy and plan for launching Wander Isle of Sky across our existing channels and any new channel you’d like to test. Be as detailed and specific as possible about your plan and how you would execute. The KPIs for a successful launch are: 1) the number of people that opt into the launch landing page in the app (which hasn’t been built yet) and 2) maximizing booking conversions in the first 30 days post-launch. Feel free to download anything you need (images, brand assets, etc.) from our website. Then please record yourself presenting the strategy, and be as specific as possible in the execution."

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