Case Study: A client is launching a new marketing campaign initiative to reach new prospects. They have a set budget of $300,000 over the next 3 months. They are looking to target all of Ohio but with a heightened focus on the Cleveland metro area. They are looking to reach women 35+. The goal is to have them download a guide on breast cancer. What would your channel/tactic recommendations be? How would you align budgets? Provide a brief explanation of the “why” behind your suggestions.
How do you measure the success of a demand gen specialist? What key metrics do you prioritise?*
What are some ideas you would have to evolve the digital side of demand generation?
Can you tell me a project you succeeded in? What was the situation? What tasks were involved? What were the actions you took? What were the results?
About company and internship
What do you think about equal opportunities at workplace?
Pretty standard questions nothing difficult, not behavioral based.
Prepare a 12 month marketing plan for presentation.
How do you like to be managed?
What experience do you have with different marketing tactics.
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