Task: 1) Please develop a plan for your ‘first 100-days’ after joining tepeo. We want to understand how you’d approach a broad remit, with scope to develop in many different directions, but a limited budget (£50-75k in 2023) and time. What Digital Marketing activities would you prioritise and why, where do you think your focus would be initially and how would you develop a plan for the first year. Please present this in a written format (powerpoint, document etc), you should prepare materials to talk through during the interview. Competency questions: 1) Please provide a 150, 50 and 25 word description of the ZEB: e.g. to brief an agency or explain our product to a customer 2) Please provide a review of tepeo’s current online marketing: - Search rankings / key words - AdWords or AdWord potential - Social media - paid ads & / or posts
