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Topline Digital Marketing Strategy - Dataro Platform RelaunchThe Task: Create a topline digital marketing strategy to support the launch of Dataro’s new platform positioning - AI for personalized fundraising. Your strategy must support the product GTM strategy and generate 150 Marketing Qualified Leads (MQLs) in the US per month.You can use whatever format to present your top-line digital strategy for Dataro’s relaunch (dot points, slides show, scrapbook), but it should include the following: Use only the information on dataro.io and the information in the background provided (no need to over-prep) Consider the planning, execution and measurement stages Highlight the digital channels you would prioritize and explain their relevance Do you have some high-level creative concepts and ideas to share? You’re at a funded startup remember, so time, not money, is your biggest enemy The goal is to raise awareness and generate qualified leads to hand over to sales - how will you do this?

Growth Marketing Manager

Interviewed at Dataro

3.7★
Nov 8, 2024

Topline Digital Marketing Strategy - Dataro Platform RelaunchThe Task: Create a topline digital marketing strategy to support the launch of Dataro’s new platform positioning - AI for personalized fundraising. Your strategy must support the product GTM strategy and generate 150 Marketing Qualified Leads (MQLs) in the US per month.You can use whatever format to present your top-line digital strategy for Dataro’s relaunch (dot points, slides show, scrapbook), but it should include the following: Use only the information on dataro.io and the information in the background provided (no need to over-prep) Consider the planning, execution and measurement stages Highlight the digital channels you would prioritize and explain their relevance Do you have some high-level creative concepts and ideas to share? You’re at a funded startup remember, so time, not money, is your biggest enemy The goal is to raise awareness and generate qualified leads to hand over to sales - how will you do this?

Literally the only question she asked was for a brief background description, so I imagine she hadn't already reviewed my resume, which was odd since she's the one who reached out to me. I'd think a company that actively reaches out to a candidate would at least ask this person what they're looking for in a job, their thoughts on the opportunity, perhaps even some details on their current job rather than making it clear they are using this person to pad their numbers for hiring manager presentations.
avatar

Strategic Growth Manager

Interviewed at Compass

3.9★
Jul 26, 2019

Literally the only question she asked was for a brief background description, so I imagine she hadn't already reviewed my resume, which was odd since she's the one who reached out to me. I'd think a company that actively reaches out to a candidate would at least ask this person what they're looking for in a job, their thoughts on the opportunity, perhaps even some details on their current job rather than making it clear they are using this person to pad their numbers for hiring manager presentations.

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