-What is deep linking? What is Branch Metrics' unique value proposition? -How would you present/position Branch Metrics to a Mobile Product Manager? To a Growth Marketer? -Assess the East Coast market. What is the opportunity? What is your take on the go-to-market strategy?
Perguntas rasas sobre um case de uma situação hipotética.
No technical interview was arranged after discussion with HR as I was not from the target companies of Atlasian
Idea #3 - Free Trial Background None of Course Hero’s documents are given away for free. Users either need to purchase a subscription or upload their own content in order to get full access to the site. You’ve heard time and time again the request for a free trial. You are considering implementing a free trial where users can fully access 3 documents of their choice before paying or uploading documents to gain full access. Assignment Briefly explain whether or not you suspect a free trial like this will be successful. What assumptions do you need to make about our users to have confidence that this change would be successful? Given those assumptions, how do you think a change like this would impact Course Hero’s key metrics, specifically (i) account creations, (ii) subscription payments and (iii) document uploads to Course Hero?
The role discussed sounded different vs. the JD.
How would you pitch Branch?
What quantifiable metrics would you utilize to qualify and prioritize potential Branch partners?
In one of the 1:1 sessions, was asked to go through a mock initial phone conversation with a prospect to see how I would pitch Branch based on my research. This wasn't easy, but was definitely a welcome challenge!
What do you know about demand generation?
Analyzing a case based on excel data
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