The Trulia brand publishes posts that have the opportunity to take on a purposeful new life across social in service of our goals (beyond simply promoting a story). Choose one of the two concepts below and describe your ideal vision and a few ways you could imagine it playing out if you used it to create a social campaign. What would be the metrics you’d look to in order to track success? How would you use the concept to drive audience growth for Trulia via social? For the campaign, create at least 2-3 sample posts across different channels (Facebook, Twitter, Instagram) to illustrate your vision.
