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493 performance marketing manager interview questions shared by candidates

Assume you have a total budget of 25L. Your task is to get the customer to verify a bank account/upload statement in earlysalary flow (download app). This is what we would call a qualified lead (journey complete). 1. Given your experience with other brands & earlysalary, what would be your estimate of the number of leads you can capture with this budget? 2. How would you go about achieving this? i.e. a. What would be your budget allocation strategy through the funnel in terms of channels? b. What would be your target audience and messaging? 3. Beyond the overall qualified lead target, how would you measure your success? Answer should not exceed 10 slides.
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Assistant Manager/Manager - Performance Marketing

Interviewed at EarlySalary.com

4★
Apr 6, 2020

Assume you have a total budget of 25L. Your task is to get the customer to verify a bank account/upload statement in earlysalary flow (download app). This is what we would call a qualified lead (journey complete). 1. Given your experience with other brands & earlysalary, what would be your estimate of the number of leads you can capture with this budget? 2. How would you go about achieving this? i.e. a. What would be your budget allocation strategy through the funnel in terms of channels? b. What would be your target audience and messaging? 3. Beyond the overall qualified lead target, how would you measure your success? Answer should not exceed 10 slides.

A 30-60 second introduction was followed by a data analysis task. Technically, there were only two questions: 'Why do you want to work here?' and the data analysis to solve on the spot, without any heads-up, in a pressure cooker environment.
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Performance Marketing Manager

Interviewed at Apartment List

4.2★
Aug 13, 2024

A 30-60 second introduction was followed by a data analysis task. Technically, there were only two questions: 'Why do you want to work here?' and the data analysis to solve on the spot, without any heads-up, in a pressure cooker environment.

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