process “as the most important strategic planning your company needs.” Why? Because every new employee will either improve the organization or lower it – and managers should be seeking and hiring employees who will enable the company to grow and to become more profitable. McKeown provides four tips for hiring great people: 1) Forget trying to ask magic bullet questions, 2) Ensure you have clearly defined what it will take to be successful in the position, 3) Test candidates, and 4) Include others in the hiring process.