4.0
Jan 12, 2023
Former employee
Recommend
CEO approval
Business Outlook
Pros
Improving the presence of the brands in Colombia, taking a greater share of the market and customer recall, which has leveraged an increase in sales due to the increase in orders, making each brand more profitable than previous years.
Cons
Constant change of the country Manager and lack of a global corporate guideline, losing the continuity of the strategy and decreasing the sustainability of the business over time and continuous improvement. Leadership based exclusively on certainty without taking on the challenges of something unknown that eventually allows us to broaden the vision of the business.