Subjective calls are made for promotion, everyone is busy doing self marketing and if you are not good at that then this is not the place for you.
Rankers are openly ill treated and sadly are soft targets for frequent job cuts recently. Since you must have a godfather to grow here lateral recruits get very slow promotions unless you are from premier BSchool. You will be promised a lot during hiring and every appraisal process (from HR/Manager/Skip level manager) but will be sidelined for promotion.
Here only law HR follows is; you can give high appraisal ratings to Rankers and laterals but only premier Bschool candidates will get promotions and meaty roles.
So capable candidates please don't join here as laterals from other FMCG organisation, there are enough good companies ready to hire and value your talent and efforts.