Great culture, solid core business. Unfortunately, lots of wasted resources and energy - Director, Marketing Zillow Employee Review

4.0
Feb 6, 2023
Recommend
CEO approval
Business Outlook

Pros

The People org at Zillow is great. The company invests in its people with strong L+D. They are intentional about the culture and lean into their core values for recruiting, evaluations and every day employee engagement. It is not perfect, but the intent and investment is there. Pay is not top of the market, but it is good, and benefits are strong (DTO, good health insurance, good maternity/paternity, etc). The core, agent business is solid and almost bullet proof now that Zillow has such strong awareness and large audience. When the housing market struggles, agents spend with Zillow to maximize their opportunity to win business. When the housing market is strong, agents spend with Zillw because they have the money and want to win more.

Cons

Leadership tends to chase the shiny object, and allocate more resources than deserved to moonshots and ideas that look great in paper but have no solid executional plans. Among leadership and across the company, talkers and dreamers are rewarded and elevated, but there is no enough appreciation for doers and operational people that can land a strategy in solid tactics and implementation. Therefore, lots of effort and resources go into poorly scoped and planned projects/initiatives that end up taking more resources than initially thought and end up failing. As resources are limited, and a lot goes to the dreammy, poorly scoped ideas, there is under-investment on the core, proven businesses, and the foundational and operational work to make things more efficient and effective, leaving a lot of money on the table.

Explore other reviews about Zillow

5.0
May 13, 2026
Recommend
CEO approval
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Pros

Great company to work for

Cons

Long hours with low pay

1
3.0
May 8, 2026
Recommend
CEO approval
Business Outlook

Pros

You can make good money here.

Cons

In sales, job can change often. For example: I was making good money and excelling because I am a relationship Sales person. Then they changed it to where you get the sale, and instead of being able to grow that account via that relationship you just broke into, you have to pass it to an account manager and go back to cold/robo calling. You "book" of business you recive to prospect from is a lottery. I received a book of prospects/accounts that most of the were low income, or senior living properties. They don't have a budget and have a line of renter on a waitlist. No way to convince them to spend money on advertising but you still have the same quota.

2
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Zillow Response
1mo
Thank you for sharing such a detailed perspective. We understand that frequent changes to roles, account ownership and business priorities can have a real impact on relationship-building and the day-to-day experience in sales. We’re glad to hear compensation was a positive part of your time at Zillow, and we appreciate you being candid about where the model and structure felt frustrating. Feedback like yours helps us better understand how these changes are experienced across teams as the business evolves.
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