2.0
May 22, 2014
Recommend
CEO approval
Business Outlook
Pros
The music products industry as a whole is pretty exciting. The people are creative with a passion for music. That creates a culture of family that extends beyond the company to include the customer base.
Cons
The industry is challenged by both economic issues that limit discretionary spending and competition from other options that create stimulus to young people - bringing a base of new customers to music instruments is very difficult. The company has had its own challenges to due Sr. Leadership that was under qualified to deal with the issues and created huge financial losses. A new team is in place and working to restore the companies position and equity