Employer branding
When It Comes to Employer Branding, We Wrote the Book
Glassdoor Team
Glassdoor Team | Author & Career Expert at Glassdoor | Jun 17, 2014
Introducing Employer Branding for Dummies®, Glassdoor Special Edition!
Does your company reputation attract job candidates in droves or send them fleeing to shinier competitors?
In this new age of workplace transparency and social media, a company’s culture, management reputation, CEO rating and public reviews by employees directly influence whether someone wants to work for you.
In fact, 69% of Americans would turn down a job offer—even if they were unemployed—from an organization with a bad reputation. The flipside? 84% percent might bolt from their current jobs to work at company with a great reputation—even if they were offered only a 1-10% salary boost.
Monitoring, measuring and upgrading your employer brand is now mission critical for HR, marketing, recruiting, talent acquisition professionals and anyone responsible for leveraging an organization’s reputation to attract highly qualified candidates. But where do you start?
To answer that question, Glassdoor, in conjunction with John Wiley & Sons, Inc., has just published Employer Branding For Dummies®, Glassdoor Special Edition.
Not just for branding novices, this 48-page guide is brimming with practical tips on monitoring your company reputation, engaging employees as brand ambassadors, “going mobile” to attract to Millennial job candidates, and case studies from VMware, 1-800 Contacts and other brand-savvy organizations. You can also download a copy instantly.
Meanwhile, save the date for our companion webinar, “Learn the Secrets of Building an Incredible Employer Brand that Attracts Top Talent,” co-presented by Recruiting Blogs on Tuesday, July 15, where we’ll explore:
- 10 ways to start improving your employer brand today
- How to measure and monitor your employer brand over time
- How to use talent analytics to improve your branding strategy
- How to attract Millennial job seekers by going mobile with your brand
- Fun ways to engage employees as brand ambassadors
Glassdoor Team
Our team of savvy experts are here to help you, whether you’re navigating your career or working to make your company culture shine. Glassdoor has the unique insights and guidance you need to experience your best worklife. Stick around to learn how to prepare for an interview, negotiate your salary, develop DEI programs, engage your employees, understand the state of the job market, and more. Check out our community to share and learn from professionals just like you too.
