Bloomberg Sale and Analytics Intern interview questions

Was told by the recruiter the interview would be 15 minutes max. turned out to be 30-40 minutes long! Was a normal telephone interview and questions were general (tell me about yourself, why bloomberg, what financial news are you following) as well as situation based.

I could pass the phone interview without many difficulties, I just had to show my interest in the company and explain the reason why I would fit the position. Then, I have been called for a open day/1:1 interview where I have been tested more on my finance interest and knowledge. During the event the all team gathered together to make feel the candidates more comfortable and welcomed, very nice. After few days, I had the final interview 2:1 with the team manager and an HR. This time the questions were much more specific about finance and Bloomberg business and I think it wasn't just to check my interest, that was honest and I could show clearly, but they were looking for someone that could impress them, despite I had been said they weren't looking for experts. Eventually, I didn't get the offer, but I think my interview was good enough for an entry level position and the particular language requirements. I have the doubt they weren't really looking for anyone and they were sponsoring their company somehow... maybe in order to attract future experts or potential customers. It is just an impression and would like to know other people honest impression as well.