Google Technical Account Manager interview questions

Applied through their website, got a call back 2-3 weeks later and was scheduled for an initial 30 minutes phone screen. The first phone call was simply to let me know about the role and what it entailed and if I had any questions. She explained the interview process. Second interview was a 45-60 minute google hangout interview with a senior technical account manager. The questions asked were pretty technical and were mostly all related to web technologies and how to display ads on a page. Questions I got: 1. Tell me about a time where you had to say No to a client. 2. Imagine you work at a small startup, and you have a small website. Your lawyer comes in and asks you to take down a webpage because there is a bad image that was uploaded on your page and an advertiser is threatening to sue you. You must act immediately. How can you proceed to remove the ad/shutdown the web page. 3. Imagine you are a startup with a similar service to gmail and you are running on a single server. Your service is becoming very popular and things are starting to be very slow for the users. how can you improve your performance with the limited budget you have as a startup. 4. You work at Noogle, a startup just like google that focuses on selling advertisement space for publishers and gains revenues through clients clicking the ads and advertisers paying you per click. Overnight, your revenue declined 50%. What can you do to understand why revenue has declined?