Over the last decade, the company has undergone a painful transition. What used to be a responsive market innovator, has slowly become an ineffective Leviathan. The downward spiral started innocently enough. Middle Managers took no risks, kept their heads down, eventually becoming Senior Managers. These new Senior Managers lacked even the most fundamental product development experience. As a result, they make even the seemingly simplest of decisions by committee (after a half-dozen committee meetings of course).
Recognizing the ineffective nature of this course of action, the company somehow concluded that their problems were attributable to a lack of codified processes and procedures. So the company immersed itself in process. And procedure. And schedule. And committee. And review board. The result is a bloated organizational morass that cannot respond to any market challenge. An organization that places the value of process, over the value of product. An organization that crushes innovation (which must by necessity challenge convention). An organization that is dying by the crushing weight of it's own self-imposed bloat.
