CROCS on the cusp of even bigger things, watch out world
Pros
Established $1b+ global brand with a healthy balance sheet. Innovative and compelling products breaking the CROCS stereotype mold offering 4 season silhouettes for the entire family for all wearing occasions. Healthy Global retail and wholesale footprint. Brand recognition continues to grow with consumers as the company looks to expand in broader channels. Good work life balance, every other Friday off, 2 week closure at Christmas time. Healthy interest in employee development and growth. Expanded growing programs offer a wide breadth of training and professional development. Great people/colleagues who are smart, hard working and innovative daily - who "find their fun" everyday. Is a fast paced, challenging and rewarding environment. You won't be bored! Blackstone Investment of $200MM+ in the company is a testament to the brands potential. Impending new CEO and senior leadership adjustments will take the brand into the next phase of the organizations success in a very positive way. Lots of good things still to come...beautiful pace to live.
Cons
Stratospheric growth has made it challenging for process and systems to keep up with the growth of the organization. There are pain points int these areas to effectively execute strategic vision at times. Regionalized teams create silos which can impede alignment on global strategic initiatives. Current leadership meddling and non compliance enforcement complicates & muddies pre-alinged strategies. Legacy employees can struggle with new vision and strategy to take the company forward.