4.0
Mar 17, 2009
Recommend
CEO approval
Business Outlook
Pros
Great brand -- Starbucks will survive the current recession and thrive when consumer confidence returns. Good people -- even though a good deal of talent has left the company in the last year, there are still smart committed people at Starbucks.
Cons
Sr Leadership is making confusing choices. Lot's of windy pronouncements have been made since Howard returned as CEO. Many of the directions and strategies introduced become diffuse and lost direction very quickly. Mediocre compensation Doesn't really support professional development Perhaps over-committed to CSR. It doesn't seem middle class consumers have stuck with Starbucks just because it's a 'good' company.