4.0
Jun 16, 2012
Recommend
CEO approval
Business Outlook
Pros
Passionate staff; uncomperable mission; collaborative professionals with technical expertise; transformation over past 7-10 years largely a success; CEO cares about training and communicating to staff on regular basis
Cons
Lacking a coherent strategy/vision; inexperienced marketing leadership; dysfunctional executive team; poor career planning; passive resistant culture tends to squash change initiatives; pays "to the median"; needs to improve integration capacity