4.0
May 20, 2008
Recommend
CEO approval
Business Outlook
Pros
It provides an excellent opportunity to use the communication skills developed over a career in the news business, but without the daily deadline pressure or hurried approach that can impact quality.
Cons
There are many layers of management; and it often seems that these people can be working at cross purposes. Also, because of the structure of the corporation into separate operating companies, communicators working in one area of the company may not be aware of things that are happening in another. And even though communications and marketing fall under the same umbrella, it's rare to have complete communication between the two groups.